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Is Your Small Business Thriving?

Why do some businesses thrive and others never make it?

This is a question that has haunted me for over 15 years as I’ve coached many business owners from Florida to California.

My theory is that thriving  businesses are constantly and consistently engaged with their customers and clients and are on the look-out for new customers. They never stop prospecting. So, if there is this simple answer, why do business owners stop engaging with their current customers and stop looking for new customers? Read more

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10 Tips to Use at Your Next Networking Event

folksJust this morning I learned (again) that most people are not comfortable introducing themselves and their business. It is so important to have this mastered. It is so basic! How can a business owner expect the other small business owners in the networking group to ‘sell’ him when he can’t tell the group what he does? This doesn’t make sense, does it? I’ve helped hundreds of small business owners hone their introduction or “elevator speech”. Read more

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When in Rome…

rome

In Ancient Rome, after he built an arch, the engineer in charge was expected to stand beneath it as the scaffolding was removed. If the arch did not hold, he was the first to know! A great example of keeping ownership where it belongs!

In today’s business environment, when business owners keep lifting the weight off the shoulders of their staff, the staff never learns to build their own muscle. Here’s what I’m talking about. When your customers need attention, make sure your employees know how to take care of them. If your employees do not do this well, you are losing market share because customer care and customer service are your only sustainable competitive advantage. If your customers feel the love, they will stay with you. If they don’t, usually they will leave without telling you why. Read more

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What Savvy Business Networkers are Doing to “Get It”…Do You?

Savvy Business Networkers “Get It”

According to Barbra Streisand, “People who need people…are the luckiest people in the world.” This is not a new story – or song. Since the dawn of time, people have needed people to survive.

The creation of community for support, sharing of resources and information, socialization and camaraderie that coming together can bring, has been recognized as a human need since our ancestors began to inhabit our planet. Read more

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How To Introduce Yourself

“What do you Do?”

…is likely the most common question asked at networking meetings. When someone asks you that question, how do you respond? How to introduce yourself is key. Is your answer concise and memorable, or do you find yourself tripping over words, going on and on because you don’t have a proper answer? Read more

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Target Your Market

target-with-people-620x350Webster defines a target as “marked by shots fired at it; something or someone fired at or marked for attack; a goal to be achieved; something or someone to be affected by an action or development”. To target your market for your business marketing is to mark it for your campaign messages. The market you select should heavily influence and ultimately determine your marketing strategy and communication. Read more

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The Four Essentials of a Marketing Campaign

MArketing-A marketing campaign can be as simple as the promotion of a product or service through a flyer inserted in a Chamber of Commerce newsletter, or a series of ads in a local newspaper. Or… it can be as comprehensive as TV or radio ads to promote your business. Read more