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Target Your Market

Webster defines a target as “marked by shots fired at it; something or someone fired at or marked for attack; a goal to be achieved; something or someone to be affected by an action or development”. To target your market for your business marketing is to mark it for your campaign messages. The market you select should heavily influence and ultimately determine your marketing strategy and communication. Read more

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The Four Essentials of a Marketing Campaign

A marketing campaign can be as simple as the promotion of a product or service through a flyer inserted in a Chamber of Commerce newsletter, or a series of ads in a local newspaper. Or… it can be as comprehensive as TV or radio ads to promote your business. Read more