Why do some businesses thrive and others never make it?
This is a question that has haunted me for over 15 years as I’ve coached many business owners from Florida to California.
My theory is that thriving businesses are constantly and consistently engaged with their customers and clients and are on the look-out for new customers. They never stop prospecting. So, if there is this simple answer, why do business owners stop engaging with their current customers and stop looking for new customers? Read more