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Don't Be The GuyAt a recent networking meeting as the members introduced themselves, an Allstate Insurance agency owner commented that a real estate closing depends on 3 people for it to happen: the mortgage lender, the title person and the insurance agent. Sebastian’s mantra in his insurance office is: “Don’t be the guy!” Meaning, no one in his office will be responsible for a closing not happening.

I loved this! Don’t be the guy!

It takes concentrated attention to not be the guy who causes poor service, a deal to fall through, or a deadline to be missed.

Another way to think about this is to Be the Guy!who goes the distance to make a customer happy, to deliver on time, to make the introduction that promotes business.

Whether “Don’t Be the Guy!” or “Be the Guy!”, the message is the same. Be accountable. Be dependable. When people know they can count on you to deliver and keep your word, it builds a reputation that is invaluable.

With permission from:

Sebastian De Almenara, Agency Owner

De Almenara Agency

8543 Gunn Highway

Odessa, FL 33556




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