The “minding” of your business means paying attention to the basics of marketing, sales, financial systems, production, distribution, regulations, efficiencies, the customer experience and more.
You are familiar with the saying that you don’t get a second chance at a first impression. This applies to customer service. You don’t get a second chance if the first experience of doing business with you fails the customer’s expectations. How do you know what they expect? One way to find out is to ask. You’ll probably be surprised at their answers. Many times they’re not what you imagine or anticipate!
Take a step back and ask what your customers see, hear and experience when they interact with you and your business. Do they feel cared about? Understood? Heard? Do they feel special? Is it a pleasure to do business with you?
Our company has conducted many surveys for clients to learn what their customers’ experience is really like. Your customers won’t tell you, the business owner, what they will freely tell us when we ask some key questions. We learn what is really important to your customers, and this affords you the opportunity to be ever more mindful of providing the experience that brings your customer back for more. Our surveys are conversations not on-line click a box surveys.