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Are You Leveraging Your Assets?

Do you take advantage of your greatest opportunities for growth? Most business owners and entrepreneurs do not recognize or take advantage of the assets they already have in their businesses. These resources offer the biggest opening for growth. And, leveraging these assets requires the least investment of both time and money.

The biggest of these “hidden” assets is your customer list, and it should be the most obvious place to begin leveraging. Let’s take a look at what leveraging really means. This word is used commonly in business settings, and I’ve come to realize that many small business owners don’t really know what it means for them. Read more