When you think about the “North Star” for your business, you would be referring to your business vision. This is the guiding influence or inspiration for you as you build your business.
The term “North Star” refers to Polaris, which has been used for navigation for centuries because it is fixed in the night sky. The north star symbolizes a constant reference point that helps you find your way. In other words, it serves as a GPS for your business.
Your vision statement is more than a sentence—it’s the guiding light for your business. It communicates where you’re headed and why you’re in business, serving as inspiration for you and your customers.
Take a moment to ask yourself:
- Where do I see my business in 1, 3 or 5 years?
- What actions will I take to get there?
- What impact do I want to create?
For example, a bakery’s vision might be: “To bring joy to local families through handcrafted, sustainable, and delicious baked goods.” A well-crafted vision statement helps you make decisions, stay focused, and keep your team aligned. When challenges arise, revisiting your vision can remind you of the bigger picture and reignite your passion.
⭐ As you move through 2025, make sure that every goal and initiative you pursue aligns with your North Star. ⭐
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