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Author: Lorraine Lane

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Customer Service

The Cost of Bad Customer Service

July 20, 2017Lorraine Lane

By The Numbers 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Source: American Express Survey, 2011 3 in 5 Americans (59%) would try a new brand or company for a
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Marketing

Are You in the “All Over the Map” Trap?

June 10, 2017Lorraine Lane

Whether you’ve been in business for many years or just starting out, target marketing is an approach you must use. It will save you time, money, frustration, and aggravation, and it will help you develop a marketing message. Define Your Niche No
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Marketing

It’s Not Procrastination At All

March 7, 2017Lorraine Lane

Well, not really procrastination, but rather about delay, which is so often mistaken for procrastination. Consider a major league baseball slugger at bat. The ball is barreling at him at maybe 95 miles per hour, enough to solidly intimidate most of us.
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Marketing

Procrastination: Celebrate It!

March 5, 2017Lorraine Lane

Did you know that March 5th – 11th is National Procrastination Week? Let’s celebrate procrastination. Embrace your ability to procrastinate. Rather than see procrastination as a fault or weakness, notice how it might actually be a strength and skill. Most popular advice
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General

It’s February…what does that mean?

February 6, 2017Lorraine Lane

Thoughts from from the writings of Robert Fritz, author of The Path of Least Resistance. We have completed one month of the year, 2017! Hurrah for us! The beginning of a month is a good time for both reflection and inspiration. Reflection
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General, Marketing, Relationships

It’s Personal

January 23, 2017Lorraine Lane

All experiences are personal. Each of us has our own story about every experience. Have you ever noticed that two people can be in the same situation at the same time, and still tell different stories about the experience?

Target Market

A Place Where Everybody Knows Your Name

November 21, 2016Lorraine Lane

What if… you owned the most popular gathering place in town…full of happy customers who brought in so much business that you never had to advertise? Neighbors helping neighbors and business connections being made over coffee and conversation. A real bustling place
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Small Business

Save Hours Every Week with these 3 Tips

November 8, 2016Lorraine Lane

#1  We all take our Networking efforts seriously and are encouraged to meet with people whom we meet and want to get to know better. These after-networking meetings can be very engaging and beneficial to both parties. They can also be very
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Small Business

Questions To Ask Yourself

October 26, 2016Lorraine Lane

Have you ever noticed that while we have many inquiries for our families, friends, co-workers, staff, and neighbors every day, we rarely ask questions of ourselves? It could be that you are taking on other people’s mindsets rather than framing your own.
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Connections, Marketing

A texted TY just doesn’t do it!

October 11, 2016Lorraine Lane

As a child, I groaned when my mother would sit me at the kitchen table with a note card and pen to write a thank you to grandparents or other relatives for a gift given for a special occasion like a birthday.
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Lane Business Consutlting
Land O Lakes, Florida 34638
Serving Pasco, Pinellas, Hernando & Hillsborough Counties, all of the USA
Phone: (813) 486-2837 | Email: lorraine@lanebc.com
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