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Is Networking A Good Investment Of Time?

quality vs quantityWe all know how important networking is for building a successful business. Skillful networking is the first step in building those all-important business relationships.

There are many myths and fairytales believed by many business owners about what networking is intended to accomplish. Let’s bust through one of the biggest myths.

Networking Myth: Networking is Time Consuming.

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Lorraine’s Business Edge Radio Interview

Retro microphoneListen to Lorraine’s Business Edge Radio Interview here.

She talks about what motivated her to start a business and what led to writing her book, Business-Building Referrals.  Topics discussed in the interview include how to build business relationships which are the foundation for generating referrals.  Lorraine also describes her 2 major program offerings, The A-Game and Customer Service Mastery.

Michael Congemi, Business Development Specialist for the Hernando County Chamber of Commerce, conducted the interview. Special thanks to J.R., weekday morning anchor for radio WWJB/WXJB, for his humor and skill.

Click here to listen

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Be a Smart Networker

When you decide to attend a Networking event, make sure that it’s a highly targeted group who could and would use your product or service after you’ve built relationships. We all know that the goal of networking is the building of relationships – not to sell.

Here is a challenge: list every organization you belong to and ask yourself these 3 questions: Read more

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Are You Networking for Results?

NetworkingWhen business owners ask me how much they should network, I find myself giving them the lawyerly response, “It depends.” I then ask more questions to be able to give a more precise answer.

  • What are they doing for networking activity currently?
  • What impact does that networking activity have on their business?
  • What is their target market?
  • Is their target market in attendance at the networking meetings they attend?
  • What are their expectations about how much their business will increase as a result of their networking?

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Table 17 – Your Message Isn’t a Good One!

10 CellPhoneCrowdA colleague and I recently attended a breakfast networking event. We were impressed with the speaker who shared practical steps with attendees for increasing cash flow in their business; a subject that was of interest to many if the attendance numbers were any indication. Read more

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How Dependable Are You?

be dependableBeing dependable is an essential factor in the business of building your reputation. Whether you are a consultant, a mechanic or a banker, it’s impossible to enjoy a good reputation without dependability.

Being dependable is really very simple and can be summed up in one sentence: Read more

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YOU! They Get You in 30 Seconds or Less…

5 30-secs

As business owners, we know that it pays to network. This activity is an important part of our marketing plan and contributes to making our businesses visible to potential customers. Nailing the 30 second introduction or ‘elevator speech’ helps you feel confident and able to represent yourself and your business well. Read more

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Be Smart About Your Networking

Smart NetworkerWhen you decide to attend a Networking event, make sure that it is a highly targeted group of people who could and would use your product or service. Here is a challenge: list every organization you belong to and ask yourself these 3 questions: Read more

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C = Cheerleader

Do you know who your best colleagues and supporters are? Can you list them? Do they know that they landed on your Cheerleader List?

CheerleaderIf “Sally” serves as a Cheerleader for you and your business, how does she do that? Does she open doors for you? Does she sign your praises to the right people? Does she give you great advice? Read more