In “The 10X Rule,” Grant Cardone states that customer acquisition — not customer satisfaction — should be the priority goal for businesses. Really? The idea that bringing in new customers needs to be the primary goal appears to be short sighted. Some
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Several years ago, a colleague and I were having lunch. She shared news that she was quitting her boring job and starting a business. Because she enjoyed making muffins, she was opening a muffin shop where she’d serve coffee and muffins from
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Today is National Customer Appreciation Day. With that in mind, one thing I’ve noticed recently is that retailers and service providers are routinely demanding feedback on their service. It borders on harassment. Calls, e-mails, texts are bombarding the customer, asking that they
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National Clean Off Your Desk Day Does your desk look like a hurricane came through? Today is National Clean Off Your Desk Day, so I took a look at my own work space and realized that I like working at a clean
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You’re planning how you’re going to make 2018 a great year, right? Here are some ideas for actions to take now to make that wish come true. Flush out all the tail chasing ”prospects” in your system. We all have ”prospects” in
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When business owners are asked how they build their business, 99% of the time they say, “Referrals, of course!”. This is no surprise since most small businesses don’t have a huge marketing budget. Instead, most subscribe to the idea that networking generates
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Simply stated, a Business Plan describes how your business creates and delivers value. Of course, if you are to achieve results, your Plan must be put into ACTION. “It’s not enough to talk about it…you must ask HOW and WHY!” — Inc,
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By The Numbers 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Source: American Express Survey, 2011 3 in 5 Americans (59%) would try a new brand or company for a
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Whether you’ve been in business for many years or just starting out, target marketing is an approach you must use. It will save you time, money, frustration, and aggravation, and it will help you develop a marketing message. Define Your Niche No
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Well, not really procrastination, but rather about delay, which is so often mistaken for procrastination. Consider a major league baseball slugger at bat. The ball is barreling at him at maybe 95 miles per hour, enough to solidly intimidate most of us.
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