Be Smart About Your Networking

When you decide to attend a Networking event, make sure that it is a highly targeted group of people who could and would use your product or service. Here is a challenge: list every organization you belong to and ask yourself these
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Are You Really Different?

Right now, there are potential customers who are looking at your business and comparing you with your competition. If they don’t see much difference, then clearly you won’t stand out as the obvious choice.

I = Integrity

Whenever there is a discussion about Values, Integrity comes up as a fundamental necessity upon which to build a business and the relationships that are so necessary. The meaning of Integrity is described as Honesty, Trust, Keeping Your Word.

D = Drama

Oh the drama of it all! Watch for it. It comes out on Facebook, Tweets, in conversations. Something happens. For instance, a customer registers a complaint that goods were not delivered quite as speedily as expected. The business owner rants. Perhaps he refunds
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