Why do some businesses thrive and others never make it? This is a question that has haunted me for over 15 years as I’ve coached many business owners from Florida to California. My theory is that thriving businesses are constantly and consistently
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Just this morning I learned (again) that most people are not comfortable introducing themselves and their business. It is so important to have this mastered. It is so basic! How can a business owner expect the other small business owners in the
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In Ancient Rome, after he built an arch, the engineer in charge was expected to stand beneath it as the scaffolding was removed. If the arch did not hold, he was the first to know! A great example of keeping ownership where
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Savvy Business Networkers “Get It” According to Barbra Streisand, “People who need people…are the luckiest people in the world.” This is not a new story – or song. Since the dawn of time, people have needed people to survive. The creation of
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“What do you Do?” …is likely the most common question asked at networking meetings. When someone asks you that question, how do you respond? How to introduce yourself is key. Is your answer concise and memorable, or do you find yourself tripping
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Webster defines a target as “marked by shots fired at it; something or someone fired at or marked for attack; a goal to be achieved; something or someone to be affected by an action or development”. To target your market for your
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A marketing campaign can be as simple as the promotion of a product or service through a flyer inserted in a Chamber of Commerce newsletter, or a series of ads in a local newspaper. Or… it can be as comprehensive as TV
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