“My wife met Lorraine Lane at a networking event we were attending, and immediately sought me out in the crowd to introduce me. With the down-turn in the economy, my law practice was suffering, as was just about every other usiness we knew. Lorraine introduced herself as someone who helped businesses ike mine to grow. This was something my firm definitely needed. Lawyer advertising has become big business, but our law firm is small and focuses on personal referrals as its main source of clientele.

I hired Lorraine shortly after our meeting to help ‘re-grow’ our business. Lorraine incorporated her four As’ program and helped motivate my partners, my staff, and me to become more aware and attentive to the business. It wasn’t long before we began to redevelop referral partners, increase referral sources, and generally enjoy a revitalization of our practice. I know first-hand that the A-Game is a winning formula to improve business, increase revenues, and more importantly generate a long-term referral base.

I thank my wife Arndrea for making this valuable introduction and Lorraine for helping take my business to the next level.”
Craig A. Laporte, Esq. Attorney / Proly, Laporte & Mulligan, P.A.

“Everyone wants a referral-based business because we all know that the best prospects come from referrals. They are less skeptical, cost less and are more comfortable to acquire. But mastering the art of having a steady stream of referrals is something else indeed. Lorraine Lane knows. She’s studied it, tested what works—and what doesn’t. She’s taught it and refined it into a science. And she’s sharing it with you now in this book. If you want to learn something well, find a master and listen and practice carefully. Lorraine is that master. And this book will put you on the path to mastering business-building referrals. I highly recommend it.”
Michael Angier
Founder and President, SuccessNet.org
Author of several books on the Science of Successful Thinking / SuccessNet

“One of the As in Lorraine’s A-Game Program is ‘Awareness and Attention.’ As a result of participating in the program, I now bring a much higher level of awareness and attention to everything I do in my business, and it has paid off. In her program, Lorraine encourages self-awareness. I now have a self-awareness practice in which I allow myself fifteen quiet minutes every day—with no email and no phone calls. While this practice may sound basic, and be obvious to some, it is one that has had a significant positive impact on me and my business.”
Carla Collier
Marketing Director, All Smiles Tampa Bay (Dental Office)

“Lorraine’s A-Game Program had a major impact on my business practices, marketing attitude and—most importantly—on the results to my bottom line. The A-Game Program of Business-Building Referrals is about so much more than referrals: it encompasses how you think about referrals, the actions you take to build business relationships, and the creation of an environment that is beneficial to both you and your referral partners. I love this program and recommend it to everyone I know who has clients or customers, and anyone who wants to develop a bigger community based on mutual interests.”
Pegotty Cooper, FASAE, IOM
Leadership and Career Coach
Tampa, FL / Leadership Sounding Board

“I really enjoyed Business-Building Referrals. I didn’t expect it to be so engaging, as the topic didn’t seem to apply to me. However, it totally held my interest and I kept finding myself saying, ‘yeah, that’s great advice for these other situations, too.’
Lorraine’s writing style is friendly and down to earth, very easy to understand, yet professional. This book will be a gem for anyone serious about growing their business.
There’s no doubt a lot of work to be done, but Lorraine has broken it down into manageable pieces that will give confidence to even the faintest of hearts.”
Carolyn Joslin, PHR
Southwest Florida Water Management District

I recommend the A-Game Program for every small business owner because it was of such value to me. I now have a solid base of referral partners and a steady stream of clients. I’ve become much better at networking as a result of the A-Game Program. I ask questions and I listen…instead of launching into a commentary about my business and myself. I’ve learned to be present with my clients and listen to their needs and how my service can help them. Several clients have told me how much they appreciate the fact that I listen to them. The A-Game of Business-Building Referrals is a proven strategy and my participation in it has made my business more enjoyable and more profitable.
Jim Schaefer
President,
RealReach Marketing
Lutz, Florida

“The four As of the A-Game of Business-Building Referrals caused a big turnaround in my thinking. I learned that building a referral business is not just about networking.

It’s about making connections when you network, and then building relationships with those whose businesses I can help, and who can help me.”
Cheryl Herman
LifeVantage

“I love this book! I’m a past participant in Lorraine’s A-Game Program: the tactics she teaches have helped me to be intentional both about giving and getting referrals. I’m proud to say that most of my business comes from referrals. This book is a study guide to help you grow your business. Actively play your ‘business game’ the A-Game way—and you will win all the way to the bank.”
Laura Woodard
President of GrassRoots Marketing Group, Inc.
Sales and Marketing Consultants, Tampa, FL

“Business-Building Referrals provides the foundation to maximize networking activities and enhance the steps to reach potential clients. Lorraine demonstrates the experience in building successful networks from the ground up and her A-Game method provides the basic tenets to successful revenue growth. Lorraine’s direct consultation has provided a great impact on our organization.”
Richard Semancik
Chief of Program Development / Eckerd Youth Alternatives

“In Business-Building Referrals, Lorraine Lane describes the practical details of positioning oneself with the right trajectory to create a thriving business. Working in small metro area markets, where most people live and work, making connections is imperative. Building on her own struggles and experience, Lorraine lays out an honest and straight-forward program for conquering internal and external barriers to success.

She weaves the practical realities of being your own sales person and business developer with concrete actions that can take the reader from bewildered to benefiting in business.”
Charles Armiger
VP Program Development, SpeedInfo
San Jose, CA

“Last year I had the pleasure of participating in a ten-week program that focused on your referral A-Game, facilitated by Lorraine Lane. As a very busy financial advisor, I am always leery about committing my time to anything but my practice. As it turned out, Lorraine’s program was a surprising game-changer for me. Over the course of the class, Lorraine really taught me to be much more aware of my surroundings, my clients’ goals, and most importantly, how I was interacting with others. The ultimate benefit I received is the ability to truly listen. My listening skills have been refined and as a result, I’ve enjoyed increased client acquisition, and have been able to uncover more opportunities in my practice. The enhancement of my listening skills has been a gift. I recommend Lorraine and her A-Game Program to anyone who is looking for a game changer in their career or business.”
Eliot Dylan Marr
CEO, Marr Financial Group