It’s no secret that referrals and opportunities come to us through other people. No one relishes appearing salesy, and cold calls are out of the question. So referrals are critically important for building a business.
There are easy ways to build a solid referral-based business, and there are other ways that are neither easy nor productive.
The easy way requires that you build, connect and nurture relationships. If you ignore the people you’re connected with, you will limit the number of doors that open for you. And those doors are certainly more welcome than the ones that stay decisively shut no matter how much you knock.
Think about the people you already know and like. How do you connect with them? How do you nurture those connections? It takes thought and a strategy to develop and build relationships. It does not happen by itself.
Learn what it takes to nurture your connections. It can make the difference between a thriving business and a struggling one.