Why do some businesses never make it?
This is a question that haunts me as I coach, observe and interact with many small business owners.
My theory is that the businesses that thrive are constantly and consistently on the look out for new customers while they nurture and foster the relationships they have with their current clients and customers. They are ever conscious of both prospecting and cherishing. If the answer is this simple, then why do business owners neglect these activities? Read more