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CustomersNumber1Today is National Customer Appreciation Day. With that in mind, one thing I’ve noticed recently is that retailers and service providers are routinely demanding feedback on their service.

It borders on harassment. Calls, e-mails, texts are bombarding the customer, asking that they “say nice things about our service”. After having my car serviced, the person who handled the appointment and communication nearly begged me to complete the survey and give her the highest marks so she could keep her job.

I refuse to complete this sort of survey. When someone’s job is in jeopardy based on customer feedback, businesses have gone off the rails!

Another example of such tactics happened in a restaurant. The server requested that we complete the survey and asked if we could please provide the highest rankings. Otherwise his hours would be cut if he fell short of a “10” in every category.

These businesses are not seeking honest and genuine feedback. They are using customer feedback to punish their employees. What sort of manipulation is that!?

When employees are appreciated, you can be sure customers will be appreciated too!

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