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You Gotta Like Making Muffins!

MuffinsPicSeveral years ago, a colleague and I were having lunch. She shared news that she was quitting her boring job and starting a business. Because she enjoyed making muffins, she was opening a muffin shop where she’d serve coffee and muffins from 6:00 am to 2:00 pm and then enjoy the rest of the day off.

Carla (not her real name) borrowed funds to design and equip her little shop.

Rising at 4:00 am to bake the muffins and make coffee was fun for about 2 weeks, but soon Carla became weary of the early morning rush and preparation to open the doors at 6:00 am. Customers straggled in, and she barely made enough to pay the first month’s rent. The remaining expenses came out of borrowed money and savings. Read more

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7 Great Tips To Make 2018 A Great Year

Make 2018 GreatYou’re planning how you’re going to make 2018 a great year, right? Here are some ideas for actions to take now to make that wish come true.

Flush out all the tail chasing ”prospects” in your system.
We all have ”prospects” in our pipeline who take up time and energy. And, we know in our hearts Read more

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Are You in the “All Over the Map” Trap?

Whether you’ve been in business for many years or just starting out, target marketing is an approach you must use. It will save you time, money, frustration, and aggravation, and it will help you develop a marketing message.

A bow and arrow with the words Niche Market and aiming at a red bulls-eye target, illustrating the pintpoint precision and focus needed to hone in on a specific market or audienceDefine Your Niche

No matter what business you’re in, you’ve got competition. Luckily, there’s the idea of the “niche market”. Identifying and carving out a niche – a special space — in the marketplace, allows you to discover the buyers looking for your products or services there. You can then focus, or target, your appeal toward them. Read more

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It’s Not Procrastination At All

ProcrastinationWell, not really procrastination, but rather about delay, which is so often mistaken for procrastination.

Consider a major league baseball slugger at bat. The ball is barreling at him at maybe 95 miles per hour, enough to solidly intimidate most of us. But the slugger waits and waits and waits…, and at the precise right moment he swings his bat and sends the ball flying out of the park. Read more

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Procrastination: Celebrate It!

Did you know that March 5th – 11th is National Procrastination Week? Let’s celebrate procrastination. Embrace your ability to procrastinate. Rather than see procrastination as a fault or weakness, notice how it might actually be a strength and skill. Most popular advice on productivity admonishes you to banish the thought of procrastination. The writers want to kick you into action and get things done. Read more

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It’s Personal

Personal1All experiences are personal. Each of us has our own story about every experience. Have you ever noticed that two people can be in the same situation at the same time, and still tell different stories about the experience? Read more

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A texted TY just doesn’t do it!

truth-isAs a child, I groaned when my mother would sit me at the kitchen table with a note card and pen to write a thank you to grandparents or other relatives for a gift given for a special occasion like a birthday. When I would say in a very whiney voice that I already said, “thank you”, she would insist that a written expression was also necessary.

To quote Albert Schweitzer, “ To educate yourself for the feeling of gratitude means to take nothing for granted, but to always seek out and value the kindness that will stand behind the action. Nothing that is done for you is a matter of course. Everything originates in a will for the good, which is directed at you. Train yourself never to put off the word or action for the expression of gratitude.” Read more

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More On Promises…

promiseIn my last blog, our focus was on promises we make to ourselves and how we keep them. Have you ever broken a promise to yourself and let yourself down? Of course you have. When I considered that question some years ago, I realized that I was breaking promises to myself more often than I cared to admit.

I was ready to take better care of my health: I’ll start exercising tomorrow. I was ready to stop working 10 – 12 hours a day: I promise to spend more time with my family and friends. I was ready to get out of debt: I will be smarter about expenditures.

And of course, none of those things actually happened because my intentions and attention were not in alignment. Read more

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The KLT Quotient

KLTWe all know the often repeated mantra, “People do business with people they Know, Like and Trust.” Have you ever considered what that means?

The Know, Like and Trust factors don’t just happen because you show up at lots of networking meetings every month. What actions do you consciously take to get to know other people? Remember the song from the play, The King and I, “Getting to Know You”? Read more

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Don’t Be Jeff — 7 Keys to the Follow Up

Follow upOne of the top motivators for networking activities is to meet new people and make connections, right? As business owners, we know that expanding our audience will help grow our business.

Building a successful network takes more than a series of meet-and-greet events. When your networking is integrated with your daily marketing activities, it can be simple and easy – natural. Your consistent investment of time after each networking event will pay off in big ways for your business, but making that time investment requires a plan. Read more