Julie Rinaldi No Comments

Are You in the “All Over the Map” Trap?

Whether you’ve been in business for many years or just starting out, target marketing is an approach you must use. It will save you time, money, frustration, and aggravation, and it will help you develop a marketing message.

A bow and arrow with the words Niche Market and aiming at a red bulls-eye target, illustrating the pintpoint precision and focus needed to hone in on a specific market or audienceDefine Your Niche

No matter what business you’re in, you’ve got competition. Luckily, there’s the idea of the “niche market”. Identifying and carving out a niche – a special space — in the marketplace, allows you to discover the buyers looking for your products or services there. You can then focus, or target, your appeal toward them. Read more

Julie Rinaldi No Comments

It’s Not Procrastination At All

ProcrastinationWell, not really procrastination, but rather about delay, which is so often mistaken for procrastination.

Consider a major league baseball slugger at bat. The ball is barreling at him at maybe 95 miles per hour, enough to solidly intimidate most of us. But the slugger waits and waits and waits…, and at the precise right moment he swings his bat and sends the ball flying out of the park. Read more

Julie Rinaldi No Comments

Procrastination: Celebrate It!

Did you know that March 5th – 11th is National Procrastination Week? Let’s celebrate procrastination. Embrace your ability to procrastinate. Rather than see procrastination as a fault or weakness, notice how it might actually be a strength and skill. Most popular advice on productivity admonishes you to banish the thought of procrastination. The writers want to kick you into action and get things done. Read more

Julie Rinaldi No Comments

It’s Personal

Personal1All experiences are personal. Each of us has our own story about every experience. Have you ever noticed that two people can be in the same situation at the same time, and still tell different stories about the experience? Read more

Julie Rinaldi No Comments

A texted TY just doesn’t do it!

truth-isAs a child, I groaned when my mother would sit me at the kitchen table with a note card and pen to write a thank you to grandparents or other relatives for a gift given for a special occasion like a birthday. When I would say in a very whiney voice that I already said, “thank you”, she would insist that a written expression was also necessary.

To quote Albert Schweitzer, “ To educate yourself for the feeling of gratitude means to take nothing for granted, but to always seek out and value the kindness that will stand behind the action. Nothing that is done for you is a matter of course. Everything originates in a will for the good, which is directed at you. Train yourself never to put off the word or action for the expression of gratitude.” Read more

Julie Rinaldi No Comments

More On Promises…

promiseIn my last blog, our focus was on promises we make to ourselves and how we keep them. Have you ever broken a promise to yourself and let yourself down? Of course you have. When I considered that question some years ago, I realized that I was breaking promises to myself more often than I cared to admit.

I was ready to take better care of my health: I’ll start exercising tomorrow. I was ready to stop working 10 – 12 hours a day: I promise to spend more time with my family and friends. I was ready to get out of debt: I will be smarter about expenditures.

And of course, none of those things actually happened because my intentions and attention were not in alignment. Read more

Julie Rinaldi No Comments

The KLT Quotient

KLTWe all know the often repeated mantra, “People do business with people they Know, Like and Trust.” Have you ever considered what that means?

The Know, Like and Trust factors don’t just happen because you show up at lots of networking meetings every month. What actions do you consciously take to get to know other people? Remember the song from the play, The King and I, “Getting to Know You”? Read more

consultingadmin No Comments

Don’t Be Jeff — 7 Keys to the Follow Up

Follow upOne of the top motivators for networking activities is to meet new people and make connections, right? As business owners, we know that expanding our audience will help grow our business.

Building a successful network takes more than a series of meet-and-greet events. When your networking is integrated with your daily marketing activities, it can be simple and easy – natural. Your consistent investment of time after each networking event will pay off in big ways for your business, but making that time investment requires a plan. Read more

consultingadmin No Comments

There Are No 2 Ways About It!

crazyclockThere are no two ways about it; we all have the same 24 hours, 1440 minutes, 86,400 seconds in a day. But have you noticed that for some life is hectic and chaotic, while for others it appears to be smooth sailing? How is it for you? Read more